I designed + produced an outdoor Signboard for ROW, a hair salon in Minami Aoyama, Tokyo.
By expressing the "attitude" felt from ROW as a shiny object, the sign design is unique." The "attitude" is based on the sense of stability that comes from a solid technical skill, and while it is minimalistic, there is warmth and gentleness in it, and ROW's unique individuality overflows into the shop. In order to express this attractive individuality to the outside, I thought it was necessary to give form to it as an object with a will, and not just as a sign that attracts people in.